Interrobang Design completed the 2007 TDK Retail Brand Essence Guidelines for TDK Electronics in Garden City, NY. The 50+ page document details the relationship of the company's 66 year old corporate global mark to its most recent North American retail packaging for optical media. The document was written by Interrobang's Mark Sylvester, Jeanne Healey, TDK Brand Manager and Bruce Youmans, Vice President of Sales and Marketing.
Saturday, September 15, 2007
Interrobang completes 2007 TDK Retail Brand Essence Guidelines
Interrobang Design completed the 2007 TDK Retail Brand Essence Guidelines for TDK Electronics in Garden City, NY. The 50+ page document details the relationship of the company's 66 year old corporate global mark to its most recent North American retail packaging for optical media. The document was written by Interrobang's Mark Sylvester, Jeanne Healey, TDK Brand Manager and Bruce Youmans, Vice President of Sales and Marketing.
