Friday, October 29, 2010

Interrobang completes rebranding for Autumn Harp

Autumn Harp, who started as a lip balm manufacturer, has grown to specialize in high-performance color and efficacious skin care in addition to their lip expertise. The company, located in Essex, VT, desired to evolve their old logo and create a new look that would better speak to what the company is doing, and who they do it for.

Interrobang's Lisa Sylvester has been working with Autumn Harp since 2008, designing their highly successful trend-driven quarterly presentations that have, according to Autumn Harp, put them on the map. The Interrobang-Autumn Harp partnership continued with the successful rebranding project which has yielded tangible results for Autumn Harp. "Interrobang harnessed a deep understanding of our strengths as a company and our core values to refresh our total image. We’ve taken the industry by storm with the logo, website and presentation materials created by Interrobang." says Abbott Stark of Autumn Harp. "They allowed us to engage our fashion forward customers in dialogue that increased sales and the overall prestige of our brand." Interrobang has completed a revamped web site for the company, and continues to aid in the rollout of the new identity to all facets of Autumn Harp.

Tuesday, October 19, 2010

Interrobang designs Gala Invitation for We Are Family Foundation


Interrobang was asked to design We Are Family Foundation's materials for their 8th Annual Celebration Gala to be held in NYC on October 26th of this year. Sylvester has developed the look and feel for this year's celebration gala, designing announcements, formal invitations and web materials. This year's celebration will be hosted by Rosie Perez and Mo Rocca and will feature the presentation of a Humanitarian Award to musician Jackson Browne. Previous awards recipients have included Archbishop Desmond Tutu and Deepak Chopra. Other gala events include an auction of a rare Gibson guitar signed by Bruce Springsteen and the [entire] E Street Band and a concert featuring Jackson Browne, Little Steven Van Zandt and Nile Rodgers & Chic.

Thursday, September 30, 2010

Interrobang completes rebranding for CVAA

Interrobang has completed an extensive rebranding for Colchester, VT based CVAA. The Champlain Valley Agency on Aging desired a new comprehensive brand identity to help differentiate CVAA from the many state agencies they interact with and support. CVAA had also grown in mission scope and size. Interrobang conducted several fact-finding meetings and presentations to the CVAA Board to gain a clear picture of the organization's strengths, weaknesses and core values.

The final identity, designed by Lisa Sylvester, was unanimously approved by the CVAA Board and has been applied over the past few months to a the agency's stationery, brochures, building signage and web site.

Wednesday, September 15, 2010

Interrobang completes VBSR Local First VT Buy Local Resource Guide and Coupon Book


Interrobang has completed the design and production of the inaugural copy of the VBSR Local First VT Buy Local Resource Guide and Coupon Book. The 192 page book includes over 300 coupons for VT owned businesses [valued at $2300.00], local business stories, and a guide to many area resources. The cost is $10.00.

Interrobang also donated design services to VBSR to aid in the display and marketing of the books.

Friday, September 10, 2010

The Coven booklet receives Creativity 40 SILVER award


The Coven, a booklet of 20 portraits by Boston based photographer Bob Packert, has won a Silver Award in the Creative Firm, Self-Promotion, Single Unit category of Creativity 40.

Starting as a showcase of leading edge hair styling by Michael Albor, owner of The Loft Salon and Spa, also of Boston, the shoot was based on the idea of an opulent Victorian Cult, with a mix of black magic, high fashion, and rock n' roll.

Mark Sylvester acted as Art Director during the shoot, and provided design and copywriting for the booklet/postcard project. Packert and Interrobang have worked together for more than a decade on client and personal projects for their respective studios and joint clientele.

Credits:
Photography: Bob Packert, Art Direction and Design: Mark D Sylvester, Hair Stylist: Michael Albor, Assistant Hair: Becca McNabb, Make Up: Mariolga Pantazopoulos, Wardrobe Stylist: Rina Stenis, Prop Stylist: Jennifer Dunlea, Assistant Props: Amanda Antunes