Friday, October 29, 2010

Interrobang completes rebranding for Autumn Harp

Autumn Harp, who started as a lip balm manufacturer, has grown to specialize in high-performance color and efficacious skin care in addition to their lip expertise. The company, located in Essex, VT, desired to evolve their old logo and create a new look that would better speak to what the company is doing, and who they do it for.

Interrobang's Lisa Sylvester has been working with Autumn Harp since 2008, designing their highly successful trend-driven quarterly presentations that have, according to Autumn Harp, put them on the map. The Interrobang-Autumn Harp partnership continued with the successful rebranding project which has yielded tangible results for Autumn Harp. "Interrobang harnessed a deep understanding of our strengths as a company and our core values to refresh our total image. We’ve taken the industry by storm with the logo, website and presentation materials created by Interrobang." says Abbott Stark of Autumn Harp. "They allowed us to engage our fashion forward customers in dialogue that increased sales and the overall prestige of our brand." Interrobang has completed a revamped web site for the company, and continues to aid in the rollout of the new identity to all facets of Autumn Harp.