Interrobang completes rebranding for Autumn Harp

Autumn Harp, who started as a lip balm manufacturer, has grown to specialize in high-performance color and efficacious skin care in addition to their lip expertise. The company, located in Essex, VT, desired to evolve their old logo and create a new look that would better speak to what the company is doing, and who they do it for.

Interrobang's Lisa Sylvester has been working with Autumn Harp since 2008, designing their highly successful trend-driven quarterly presentations that have, according to Autumn Harp, put them on the map. The Interrobang-Autumn Harp partnership continued with the successful rebranding project which has yielded tangible results for Autumn Harp. "Interrobang harnessed a deep understanding of our strengths as a company and our core values to refresh our total image. We’ve taken the industry by storm with the logo, website and presentation materials created by Interrobang." says Abbott Stark of Autumn Harp. "They allowed us to engage our fashion forward customers in dialogue that increased sales and the overall prestige of our brand." Interrobang has completed a revamped web site for the company, and continues to aid in the rollout of the new identity to all facets of Autumn Harp.

Interrobang designs Gala Invitation for We Are Family Foundation

Interrobang was asked to design We Are Family Foundation's materials for their 8th Annual Celebration Gala to be held in NYC on October 26th of this year. Sylvester has developed the look and feel for this year's celebration gala, designing announcements, formal invitations and web materials. This year's celebration will be hosted by Rosie Perez and Mo Rocca and will feature the presentation of a Humanitarian Award to musician Jackson Browne. Previous awards recipients have included Archbishop Desmond Tutu and Deepak Chopra. Other gala events include an auction of a rare Gibson guitar signed by Bruce Springsteen and the [entire] E Street Band and a concert featuring Jackson Browne, Little Steven Van Zandt and Nile Rodgers & Chic.

Interrobang completes rebranding for CVAA

Interrobang has completed an extensive rebranding for Colchester, VT based CVAA. The Champlain Valley Agency on Aging desired a new comprehensive brand identity to help differentiate CVAA from the many state agencies they interact with and support. CVAA had also grown in mission scope and size. Interrobang conducted several fact-finding meetings and presentations to the CVAA Board to gain a clear picture of the organization's strengths, weaknesses and core values.

The final identity, designed by Lisa Sylvester, was unanimously approved by the CVAA Board and has been applied over the past few months to a the agency's stationery, brochures, building signage and web site.

Interrobang completes VBSR Local First VT Buy Local Resource Guide and Coupon Book

Interrobang has completed the design and production of the inaugural copy of the VBSR Local First VT Buy Local Resource Guide and Coupon Book. The 192 page book includes over 300 coupons for VT owned businesses [valued at $2300.00], local business stories, and a guide to many area resources. The cost is $10.00.

Interrobang also donated design services to VBSR to aid in the display and marketing of the books.

The Coven booklet receives Creativity 40 SILVER award

The Coven, a booklet of 20 portraits by Boston based photographer Bob Packert, has won a Silver Award in the Creative Firm, Self-Promotion, Single Unit category of Creativity 40.

Starting as a showcase of leading edge hair styling by Michael Albor, owner of The Loft Salon and Spa, also of Boston, the shoot was based on the idea of an opulent Victorian Cult, with a mix of black magic, high fashion, and rock n' roll.

Mark Sylvester acted as Art Director during the shoot, and provided design and copywriting for the booklet/postcard project. Packert and Interrobang have worked together for more than a decade on client and personal projects for their respective studios and joint clientele.

Credits:
Photography: Bob Packert, Art Direction and Design: Mark D Sylvester, Hair Stylist: Michael Albor, Assistant Hair: Becca McNabb, Make Up: Mariolga Pantazopoulos, Wardrobe Stylist: Rina Stenis, Prop Stylist: Jennifer Dunlea, Assistant Props: Amanda Antunes

Interrobang completes RapidRollout identity and web site

Interrobang has completed identity development and web site design for RapidRollout, a start-up software application developer and programmer located in Winooski, VT. A layered Photoshop file was created and passed along to the client, who handled the site programming internally.

Interrobang logos to be included in Logo Lounge Master Series, Vol. 3

Identities designed for Teal Farm and Mindcom have been selected for inclusion in the third volume of the Logo Lounge Master Series collection, Shapes and Symbols, to be published in 2011.

www.logolounge.com is a unique web site where, in real-time, members can post their logo design work; study the work of others; search the database by designer's name, client type, and other attributes; learn from articles and news written expressly for logo designers; and much more. There are 5 LogoLounge books in circulation. Interrobang had work published in LogoLounge 3, the upcoming Logo Lounge 6, and the recently published LogoLounge Master Library series books, Initials & Crests, and Animals and Mythology.

Interrobang completes PocketWizard retail packaging family

Interrobang recently completed the line of retail packaging for the Canon and Nikon PocketWizard products. From high-end presentation of their flagship FlexTT5 and MiniTT1 products, to more utilitarian brown-box accessory packaging, this breadth of packaging keeps a strong brand presentation while allowing the cost of goods to remain appropriate for each product's retail pricing.

PocketWizard technical icon family completed

Mark recently completed this suite of icons for South Burlington based PocketWizard, makers of radio controllers and receivers for photographic lighting equipment.

The icons are used on the company's packaging, manuals, web site and advertising for both the Canon and Nikon lines of PocketWizard products.

zero2sixty creative identity to be included in Logo Lounge 6

An unpublished logo for zero2sixtycreative.com, designed by Mark Sylvester, will be included in the 6th Edition of the popular Logo Lounge series, to be published in the fall of 2010. The logo was selected from the 35,000 plus logos that have been uploaded to Logo Lounge in the past 18 months.

www.logolounge.com is a unique web site where, in real-time, members can post their logo design work; study the work of others; search the database by designer's name, client type, and other attributes; learn from articles and news written expressly for logo designers; and much more. There are currently 5 LogoLounge books in circulation. Interrobang had work published in LogoLounge 3, the first LogoLounge Master Library series book, Initials & Crests, and the second in the series, Mythology, to be published later this year.

Interrobang included in 2010 Logo Lounge Trends Report

An unpublished logo [developed in 2008...] for zero2sixtycreative.com has been included in the 2010 Logo Lounge Trend Report . The logo is a callout for the Spirogram trend they've noted, and is described by Bill Gardner as follows:

Spirogram: A mark crafted of many repetitive very thin lines, but not necessarily like the rosettes created by a Spirograph. The volume of lines helps create the mass of the logo.

The logo was selected from the 35,000 plus logos that have been uploaded to Logo Lounge in the past 18 months. And were color does play a large part in the detail and personality of this identity, it was presented to the client in black and white as well. [Read some of the comments and you'll see why we mention this.]

www.logolounge.com is a unique web site where, in real-time, members can post their logo design work; study the work of others; search the database by designer's name, client type, and other attributes; learn from articles and news written expressly for logo designers; and much more. There are 5 LogoLounge books in circulation. Interrobang had work published in LogoLounge 3, the first LogoLounge Master Library series book, Initials & Crests, and the second in the series, Mythology, to be published later this year.

Interrobang completes The Coven booklet, a collaboration with Packert Photography

Interrobang has completed the design of 'The Coven', a new promotional booklet/postcard set designed for Boston, MA photographer Bob Packert. A collection of 20 different portraits, the series was created over several days of shooting at Packert Photography. Starting as a showcase of leading edge hair styling by Michael Albor, owner of The Loft Salon and Spa, also of Boston, the shoot was based on the idea of an opulent Victorian Cult, with a mix of black magic, high fashion, and rock n' roll.

Credits:
Photography: Bob Packert, Art Direction and Design: Mark D Sylvester, Hair Stylist: Michael Albor, Assistant Hair: Becca McNabb, Make Up: Mariolga Pantazopoulos, Wardrobe Stylist: Rina Stenis, Prop Stylist: Jennifer Dunlea, Assistant Props: Amanda Antunes

Mark Sylvester acted as Art Director during the shoot, and provided design and copywriting for the booklet/postcard project. Packert and Interrobang have worked together for more than a decade on client and personal projects for their respective studios and joint clientele.

Interrobang completes PocketWizard international ad series

Interrobang has completed a series of print and online banner ads for the international introduction of PocketWizard's MiniTT1 Transmitter and FlexTT5 Transceiver. A general PocketWizard brand ad was developed to support the company's full line of wireless triggering systems.

Developed to adapt to multiple language translations, the ads are driven by real-world photographic lighting solutions by photographers shooting a variety of subjects in a variety of situations.

The ad shown here features a mid-day shot of a vintage Ural motorcycle by Vermont photographer Dave Schmidt. Other shooters featured in the ad series are Clay Blackmore, Marcel Lämmerhirt and Steven Lloyd.

Interrobang designing Local First Vermont 'Buy Local' Coupon Book

Local First Vermont and Vermont Businesses for Social Responsibility have commissioned Interrobang to design and produce the inaugural copy of the 'Buy Local' Coupon Book. The book is a Local First Vermont fundraising project, intended for members who have locally owned and independently run businesses. The first edition of the coupon book is for Chittenden, Addison and Washington county businesses only.

The Buy Local Coupon Book will feature savings from coupons, a place for businesses to tell their stories, a business directory, and educational materials on ways to “Be Local” while visiting and living in Vermont.

Local First Vermont is a group of citizens including local business owners, professionals, non-profit leaders and government representatives who are committed to preserving the character and prosperity of Vermont’s economy, community networks and natural landscape. The Local First Vermont mission is to preserve and enhance the economic, human, and natural vitality of Vermont communities by promoting the importance of purchasing from locally owned independent businesses.

Interrobang to develop APOC President's Club travel materials for MADISON Performance Group, NY

Interrobang has been selected by New York-based MADISON Performance Group to develop a series of travel materials to compliment the APOC President's Club Trip to Barcelona, Spain.

The 2009 APOC President's Club Trip to Barcelona program was developed by MADISON for Abbott Labs. MADISON Performance Group is a cross-disciplinary performance marketing agency focused on driving measurable results for their client's workforce, sales channels and customer groups.

Interrobang to provide messaging and branding to CVAA

Interrobang has been hired by CVAA, the Champlain Valley Agency on Aging, to develop its new brand identity. Interrobang will also streamline the messaging used by the Agency when communicating its vast range of services and initiatives.

Tagua Rainforest Treasures book to be included in The Best of Brochure Design 11

Hope for Women's Tagua Rainforest Treasures book, designed by Lisa Sylvester, was chosen to be included in the design annual The Best of Brochure Design 11.

Check out the Tagua Rainforest Treasures book at http://issuu.com/hope_for_women/docs/tagua-rainforest-treasure?mode=embed&documentId=090226202857-eaa0b1f924b74f76ad85668777be404e&layout=grey=