Thursday, April 01, 2010

Interrobang completes The Coven booklet, a collaboration with Packert Photography

Interrobang has completed the design of 'The Coven', a new promotional booklet/postcard set designed for Boston, MA photographer Bob Packert. A collection of 20 different portraits, the series was created over several days of shooting at Packert Photography. Starting as a showcase of leading edge hair styling by Michael Albor, owner of The Loft Salon and Spa, also of Boston, the shoot was based on the idea of an opulent Victorian Cult, with a mix of black magic, high fashion, and rock n' roll.

Credits:
Photography: Bob Packert, Art Direction and Design: Mark D Sylvester, Hair Stylist: Michael Albor, Assistant Hair: Becca McNabb, Make Up: Mariolga Pantazopoulos, Wardrobe Stylist: Rina Stenis, Prop Stylist: Jennifer Dunlea, Assistant Props: Amanda Antunes

Mark Sylvester acted as Art Director during the shoot, and provided design and copywriting for the booklet/postcard project. Packert and Interrobang have worked together for more than a decade on client and personal projects for their respective studios and joint clientele.

Tuesday, March 30, 2010

Interrobang completes PocketWizard international ad series

Interrobang has completed a series of print and online banner ads for the international introduction of PocketWizard's MiniTT1 Transmitter and FlexTT5 Transceiver. A general PocketWizard brand ad was developed to support the company's full line of wireless triggering systems.

Developed to adapt to multiple language translations, the ads are driven by real-world photographic lighting solutions by photographers shooting a variety of subjects in a variety of situations.

The ad shown here features a mid-day shot of a vintage Ural motorcycle by Vermont photographer Dave Schmidt. Other shooters featured in the ad series are Clay Blackmore, Marcel Lämmerhirt and Steven Lloyd.

Sunday, March 28, 2010

Interrobang designing Local First Vermont 'Buy Local' Coupon Book

Local First Vermont and Vermont Businesses for Social Responsibility have commissioned Interrobang to design and produce the inaugural copy of the 'Buy Local' Coupon Book. The book is a Local First Vermont fundraising project, intended for members who have locally owned and independently run businesses. The first edition of the coupon book is for Chittenden, Addison and Washington county businesses only.

The Buy Local Coupon Book will feature savings from coupons, a place for businesses to tell their stories, a business directory, and educational materials on ways to “Be Local” while visiting and living in Vermont.

Local First Vermont is a group of citizens including local business owners, professionals, non-profit leaders and government representatives who are committed to preserving the character and prosperity of Vermont’s economy, community networks and natural landscape. The Local First Vermont mission is to preserve and enhance the economic, human, and natural vitality of Vermont communities by promoting the importance of purchasing from locally owned independent businesses.

Wednesday, March 10, 2010

Interrobang to develop APOC President's Club travel materials for MADISON Performance Group, NY

Interrobang has been selected by New York-based MADISON Performance Group to develop a series of travel materials to compliment the APOC President's Club Trip to Barcelona, Spain.

The 2009 APOC President's Club Trip to Barcelona program was developed by MADISON for Abbott Labs. MADISON Performance Group is a cross-disciplinary performance marketing agency focused on driving measurable results for their client's workforce, sales channels and customer groups.

Sunday, February 28, 2010

Interrobang to provide messaging and branding to CVAA

Interrobang has been hired by CVAA, the Champlain Valley Agency on Aging, to develop its new brand identity. Interrobang will also streamline the messaging used by the Agency when communicating its vast range of services and initiatives.